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Digital Marketing In 2021: What Will Drive The Next Year?

January 4, 2021 by Amy Thorne

Digital Marketing In 2021: What Will Drive The Next Year?

We are all gladly saying goodbye to 2020, and for good reason. There’s guarded optimism looking into 2021, with new vaccines for the virus, along with an expectation that we’ll be moving back toward a “normal” way of living. But if the last year has taught us anything, it’s that things change, and the ability… [Continue Reading…]

Filed Under: Advertising, Analytics, Content Marketing, Conversion Rate Optimization, ROI Optimization, Strategy, Traffic Generation

Small Business Owners: What You Can Do Now To Respond To The Pandemic

April 1, 2020 by Amy Thorne

Small Business Owners: What You Can Do Now To Respond To The Pandemic

The COVID-19 virus has disrupted small businesses all over the nation, and we are still weeks away from normalcy. However, there are steps you can take right now to adapt and mitigate the problems caused by the need for social distancing.  Some are emergency measures, but others can have lasting benefits for your organization once… [Continue Reading…]

Filed Under: Conversion Rate Optimization, Uncategorized

Ten Things That Can Cost You An Online Sale

March 11, 2019 by Amy Thorne

Ten Things That Can Cost You An Online Sale

It’s the most hated thing in e-commerce:  An unfinished shopping cart. Every day, companies selling online loose tens of thousands of dollars worth of business to customers who almost—but not quite—complete an online transaction. And you may be doing things to cause this. Here are ten things that an e-commerce business can do to kill… [Continue Reading…]

Filed Under: Conversion Rate Optimization

Case Study: Mixed Media Moves Medspa Sales

August 6, 2018 by Amy Thorne

Monthly Revenue Boosted by 33%   When a Medspa came to RTL Digital Media for help in marketing its services, the company already had a thriving business. But the Medspa wanted to grow. So we crafted a multimedia program for the Medspa that made the business visible in a spectrum of online and physical locations…. [Continue Reading…]

Filed Under: Advertising, Content Marketing, Conversion Rate Optimization, Digital Advertising, Lead Generation, ROI Optimization

Case Study: Conversion Rate Optimization

July 12, 2018 by Amy Thorne

Result:  96% reduction in no show appointments              $2,000+ increase in monthly revenue   One of our clients is a counselor/psychologist. His business is based, very simply, on his time. He has a substantial hourly rate for patient sessions, and he was facing a perplexing problem. A 50% no-show rate… [Continue Reading…]

Filed Under: Conversion Rate Optimization

975% ROI Google Adwords Case Study: Automotive Repair Shop

February 14, 2018 by Amy Thorne

Initial marketing website redevelopment investment:  $3,500 Monthly marketing budget: $1,000 Average annual return:  $151,200   Two years ago, RTL was approached by a local automotive repair stop to help the business create significant, measurable growth.  We started off recommending a revamping of the shop website since the old one demonstrated an extremely poor user experience,… [Continue Reading…]

Filed Under: Conversion Rate Optimization, Digital Advertising, ROI Optimization

Conversion Rate Optimization Case Study: 53% increase in sales

November 11, 2015 by Amy Thorne

Conversion Rate Optimization Case Study: 53% increase in sales

Results: 53% increase in sales and 381% increase in EBIDTA. One of our clients, a family owned online apparel company, invested in A/B testing and website user experience optimization based on our recommendations which resulted in increase in year over year sales of 53% and EBIDTA of 381%.  Let’s look at how these results were… [Continue Reading…]

Filed Under: Conversion Rate Optimization, ROI Optimization

Marketing Automation: It’s alive and kind of a big deal!

September 11, 2015 by Amy Thorne

Marketing Automation:  It’s alive and kind of a big deal!

Every week, I talk to business prospects and often times these talks turn into education opportunities.  Most often, I find the largest misconceptions are about marketing automation.  Most prospects don’t understand what it is and how it impacts closing sales. Marketing automation remains to be the most underdeveloped sales team member!  Yep, that is right…marketing… [Continue Reading…]

Filed Under: Content Marketing, Conversion Rate Optimization, Digital Marketing, Marketing Automation, Sales Platform Development

Understanding ROI on Marketing Automation: 53% Increase in Conversion Rate

August 27, 2015 by Amy Thorne

Understanding ROI on Marketing Automation: 53% Increase in Conversion Rate

We love infographics and so when we came across this one, we knew we had to share it! Wondering if your company should invest in marketing automation? Check out this infographic from SalesForce to understand the potential ROI on Marketing Automation.    

Filed Under: Content Marketing, Conversion Rate Optimization, Marketing Automation, ROI Optimization

50 Things to Do To Increase E-commerce Conversion Rate

August 26, 2015 by Amy Thorne

50 Things to Do To Increase E-commerce Conversion Rate

Show Top Selling Products On Your Home Page Offer multiple shipping options Minimal fields on checkout information as possible Zip code field auto populates city and state Provide trustworthy element on website Remove Captcha verification Call to action button colors is red Keep copy clean, tight and to the point Prominent shopping cart No forms… [Continue Reading…]

Filed Under: Conversion Rate Optimization, Design, ROI Optimization

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