The COVID-19 virus has disrupted small businesses all over the nation, and we are still weeks away from normalcy. However, there are steps you can take right now to adapt and mitigate the problems caused by the need for social distancing. Some are emergency measures, but others can have lasting benefits for your organization once… [Continue Reading…]
Ten Things That Can Cost You An Online Sale
It’s the most hated thing in e-commerce: An unfinished shopping cart. Every day, companies selling online loose tens of thousands of dollars worth of business to customers who almost—but not quite—complete an online transaction. And you may be doing things to cause this. Here are ten things that an e-commerce business can do to kill… [Continue Reading…]
Case Study: Mixed Media Moves Medspa Sales
Monthly Revenue Boosted by 33% When a Medspa came to RTL Digital Media for help in marketing its services, the company already had a thriving business. But the Medspa wanted to grow. So we crafted a multimedia program for the Medspa that made the business visible in a spectrum of online and physical locations…. [Continue Reading…]
Case Study: Conversion Rate Optimization
Result: 96% reduction in no show appointments $2,000+ increase in monthly revenue One of our clients is a counselor/psychologist. His business is based, very simply, on his time. He has a substantial hourly rate for patient sessions, and he was facing a perplexing problem. A 50% no-show rate… [Continue Reading…]
975% ROI Google Adwords Case Study: Automotive Repair Shop
Initial marketing website redevelopment investment: $3,500 Monthly marketing budget: $1,000 Average annual return: $151,200 Two years ago, RTL was approached by a local automotive repair stop to help the business create significant, measurable growth. We started off recommending a revamping of the shop website since the old one demonstrated an extremely poor user experience,… [Continue Reading…]
Conversion Rate Optimization Case Study: 53% increase in sales
Results: 53% increase in sales and 381% increase in EBIDTA. One of our clients, a family owned online apparel company, invested in A/B testing and website user experience optimization based on our recommendations which resulted in increase in year over year sales of 53% and EBIDTA of 381%. Let’s look at how these results were… [Continue Reading…]
Marketing Automation: It’s alive and kind of a big deal!
Every week, I talk to business prospects and often times these talks turn into education opportunities. Most often, I find the largest misconceptions are about marketing automation. Most prospects don’t understand what it is and how it impacts closing sales. Marketing automation remains to be the most underdeveloped sales team member! Yep, that is right…marketing… [Continue Reading…]
Understanding ROI on Marketing Automation: 53% Increase in Conversion Rate
We love infographics and so when we came across this one, we knew we had to share it! Wondering if your company should invest in marketing automation? Check out this infographic from SalesForce to understand the potential ROI on Marketing Automation.
50 Things to Do To Increase E-commerce Conversion Rate
Show Top Selling Products On Your Home Page Offer multiple shipping options Minimal fields on checkout information as possible Zip code field auto populates city and state Provide trustworthy element on website Remove Captcha verification Call to action button colors is red Keep copy clean, tight and to the point Prominent shopping cart No forms… [Continue Reading…]
[Infographic] Do you understand CRO? Not understanding it could be killing your profit!
![[Infographic] Do you understand CRO? Not understanding it could be killing your profit!](https://www.rtldigitalmedia.com/wp-content/uploads/2015/08/Conversion-Rate-Optimization-101-Understanding-CRO-47x300.jpg){kind=small}
We talk A LOT about Conversion Rate Optimization! Being data nerds, conversion rate optimization is like crack to our numbers addiction! With every new client, we spend time educating them on the importance of understanding that conversion rate optimization is the thermometer of the effectiveness of a marketing plan. We came across this infographic and we wanted… [Continue Reading…]