It’s the most hated thing in e-commerce: An unfinished shopping cart. Every day, companies selling online loose tens of thousands of dollars worth of business to customers who almost—but not quite—complete an online transaction. And you may be doing things to cause this. Here are ten things that an e-commerce business can do to kill… [Continue Reading…]
Five Costly Mistakes That Will Kill Your SEO Strategy
The key to business growth is reaching new customers and clients with your products and ideas. Today, one of the most effective ways to do this is to have an aggressive Seach Engine Optimization (SEO) strategy. One of the easiest ways to learn what to do with SEO is to understand what NOT… [Continue Reading…]
Website Trends for 2019!
It could easily be argued that website design is less and less important today than it was, say five years ago. After all, the trend toward responsiveness so that viewers can see content across multiple platforms keeps designers from getting too radical—what works on a computer doesn’t on a phone, and vice versa. But the… [Continue Reading…]
Case Study: Mixed Media Moves Medspa Sales
Monthly Revenue Boosted by 33% When a Medspa came to RTL Digital Media for help in marketing its services, the company already had a thriving business. But the Medspa wanted to grow. So we crafted a multimedia program for the Medspa that made the business visible in a spectrum of online and physical locations…. [Continue Reading…]
Case Study: Conversion Rate Optimization
Result: 96% reduction in no show appointments $2,000+ increase in monthly revenue One of our clients is a counselor/psychologist. His business is based, very simply, on his time. He has a substantial hourly rate for patient sessions, and he was facing a perplexing problem. A 50% no-show rate… [Continue Reading…]
Case Study: SEO for Accounting Firm
Why An Investment In SEO Pays Lasting Dividends: An ROI Of 777%! One of our clients is a CPA firm, and as a part of its online strategy, we recommend an investment in search engine optimization, or SEO. There were good reasons for this. First the accounting field is crowded, and keywords are common… [Continue Reading…]
Ten Lessons From A Small Business Owner
Owning your own business is satisfying, exciting, and at times, frustrating. You are “your own boss,” but you also take on the responsibilities of being the boss. If you’re thinking about starting your own business, or if you’re on the learning curve after having taken the plunge, here are a few lessons from some experienced… [Continue Reading…]
Vlogging: How it can increase your SEO and your sales!
Why You Should Be Vlogging Video blogging, or vlogging, can be a powerful communications tool for building a brand or selling products or services. It’s been estimated that nearly three-quarters of all new web content in 2017 was video, and as video becomes more popular and prevalent in search, there are compelling arguments for developing… [Continue Reading…]
975% ROI Google Adwords Case Study: Automotive Repair Shop
Initial marketing website redevelopment investment: $3,500 Monthly marketing budget: $1,000 Average annual return: $151,200 Two years ago, RTL was approached by a local automotive repair stop to help the business create significant, measurable growth. We started off recommending a revamping of the shop website since the old one demonstrated an extremely poor user experience,… [Continue Reading…]
If Your Website Isn’t Secure You Could Be Losing Good Prospects.
Coming in October, Google Chrome will be posting “website is not secure” for ALL websites where any data is entered (such on a contact form) that does not have an SSL certificate. Think about what happens when you see a “website not secure” notice when surfing? How quickly do you bail on that page? If… [Continue Reading…]