There is a significant change coming to Google Ads. At the end of September, Google will remove the average position metric from Google Ads, which has been expected for some time, although an exact date had not been announced. It is anticipated that the removal will be gradual rather than instant, but over time, this… [Continue Reading…]
Alexa and the Voice Search Revolution: What You Need To Know.
Everyone’s familiar with Search Engine Optimization for your website, right? But have you thought about your VOICE Search Optimization? The rise of voice-activated devices like Siri, Alexa, and Google Assistant are once creating a new way for you to engage with customers and key audiences. One study suggests that 58% of consumers have used… [Continue Reading…]
SEO: Why You Shouldn’t Do It Yourself
Some things are great DIY projects—that plant bed in front of the house. A new office bookshelf. But not SEO. Search engine optimization is complex, with lots of different, interactive elements. When you fix one thing, you may break another. So we don’t recommend trying SEO on your own. Here are a few reasons… [Continue Reading…]
Ten Things That Can Cost You An Online Sale
It’s the most hated thing in e-commerce: An unfinished shopping cart. Every day, companies selling online loose tens of thousands of dollars worth of business to customers who almost—but not quite—complete an online transaction. And you may be doing things to cause this. Here are ten things that an e-commerce business can do to kill… [Continue Reading…]
Five Costly Mistakes That Will Kill Your SEO Strategy
The key to business growth is reaching new customers and clients with your products and ideas. Today, one of the most effective ways to do this is to have an aggressive Seach Engine Optimization (SEO) strategy. One of the easiest ways to learn what to do with SEO is to understand what NOT… [Continue Reading…]
Website Trends for 2019!
It could easily be argued that website design is less and less important today than it was, say five years ago. After all, the trend toward responsiveness so that viewers can see content across multiple platforms keeps designers from getting too radical—what works on a computer doesn’t on a phone, and vice versa. But the… [Continue Reading…]
Case Study: Mixed Media Moves Medspa Sales
Monthly Revenue Boosted by 33% When a Medspa came to RTL Digital Media for help in marketing its services, the company already had a thriving business. But the Medspa wanted to grow. So we crafted a multimedia program for the Medspa that made the business visible in a spectrum of online and physical locations…. [Continue Reading…]
Case Study: Conversion Rate Optimization
Result: 96% reduction in no show appointments $2,000+ increase in monthly revenue One of our clients is a counselor/psychologist. His business is based, very simply, on his time. He has a substantial hourly rate for patient sessions, and he was facing a perplexing problem. A 50% no-show rate… [Continue Reading…]
Case Study: SEO for Accounting Firm
Why An Investment In SEO Pays Lasting Dividends: An ROI Of 777%! One of our clients is a CPA firm, and as a part of its online strategy, we recommend an investment in search engine optimization, or SEO. There were good reasons for this. First the accounting field is crowded, and keywords are common… [Continue Reading…]
Ten Lessons From A Small Business Owner
Owning your own business is satisfying, exciting, and at times, frustrating. You are “your own boss,” but you also take on the responsibilities of being the boss. If you’re thinking about starting your own business, or if you’re on the learning curve after having taken the plunge, here are a few lessons from some experienced… [Continue Reading…]