How To Make Your Imagery Work Better They say a picture’s worth a thousand words? But how much is it worth in dollars? The answer—quite a bit. Because the graphic content of your organization and brand goes a long way toward giving viewers a positive perception of who you are. According to researchers, imagery on… [Continue Reading…]
Living With COVID As A Co-Pilot: Plugins That Enhance Website Performance When You Need It Most
Smart Ways To Make Your Website Work Harder When You Have To Keep Your Distance One benefit of choosing an open platform like WordPress for your website is that there are millions of other people who encounter the same challenges as you. And often, you discover that someone else has already come up with… [Continue Reading…]
Small Business Owners: What You Can Do Now To Respond To The Pandemic
The COVID-19 virus has disrupted small businesses all over the nation, and we are still weeks away from normalcy. However, there are steps you can take right now to adapt and mitigate the problems caused by the need for social distancing. Some are emergency measures, but others can have lasting benefits for your organization once… [Continue Reading…]
Why An Intranet Is Critical For Small Business?
An intranet is a private network that allows sharing and exchange among computers within an organization. Traditionally, this was created with hardware within the organization, but a private network can now be cloud based, which, for some companies, can be a more cost-effective option. But no matter the structure, an intranet has tremendous value for… [Continue Reading…]
Google Ads News: Google Making Changes
There is a significant change coming to Google Ads. At the end of September, Google will remove the average position metric from Google Ads, which has been expected for some time, although an exact date had not been announced. It is anticipated that the removal will be gradual rather than instant, but over time, this… [Continue Reading…]
Alexa and the Voice Search Revolution: What You Need To Know.
Everyone’s familiar with Search Engine Optimization for your website, right? But have you thought about your VOICE Search Optimization? The rise of voice-activated devices like Siri, Alexa, and Google Assistant are once creating a new way for you to engage with customers and key audiences. One study suggests that 58% of consumers have used… [Continue Reading…]
SEO: Why You Shouldn’t Do It Yourself
Some things are great DIY projects—that plant bed in front of the house. A new office bookshelf. But not SEO. Search engine optimization is complex, with lots of different, interactive elements. When you fix one thing, you may break another. So we don’t recommend trying SEO on your own. Here are a few reasons… [Continue Reading…]
Ten Things That Can Cost You An Online Sale
It’s the most hated thing in e-commerce: An unfinished shopping cart. Every day, companies selling online loose tens of thousands of dollars worth of business to customers who almost—but not quite—complete an online transaction. And you may be doing things to cause this. Here are ten things that an e-commerce business can do to kill… [Continue Reading…]
Five Costly Mistakes That Will Kill Your SEO Strategy
The key to business growth is reaching new customers and clients with your products and ideas. Today, one of the most effective ways to do this is to have an aggressive Seach Engine Optimization (SEO) strategy. One of the easiest ways to learn what to do with SEO is to understand what NOT… [Continue Reading…]
Website Trends for 2019!
It could easily be argued that website design is less and less important today than it was, say five years ago. After all, the trend toward responsiveness so that viewers can see content across multiple platforms keeps designers from getting too radical—what works on a computer doesn’t on a phone, and vice versa. But the… [Continue Reading…]