Sales and Marketing Automation is the most neglected form of revenue generation available to businesses today. By implementing it effectively, this powerful tool will seamlessly bridge the gap between your marketing team and your sales department.
Sales and Marketing Automation is about developing a prospect into a customer. Marketing to a customer based on where they are in their “buyer journey”is an effective strategy. Marketing automation will take your lead from inquiry to sale with the most effective tools in your business’ arsenal.
What is Marketing and Sales Automation?
Automating your marketing is about intelligence. Knowing what your customers are interested in is the key to generating sales from your lead list. Once we know who we are marketing to and where they fall on your persona list, we are able to personalize their marketing experience to what best suits them individually.
Through advance targeting and intelligence gathering systems, we are able to accelerate sales cycles, lower customer acquisition costs, and increase the ROI of your marketing strategies.
Who needs Marketing and Sales Automation Services?
Marketing automation services can complement and support your existing marketing campaign, helping to improve results for your business and make existing programs more profitable. For example:
- Improve existing digital marketing services: By moving beyond the email blast to lead nurturing programs powered by marketing automation, you can deliver the content the buyers want when they want it.
- Maximize website launch results: Leads from a newly launched website can wither on the vine if they are not nurtured, making the website less effective at delivering sales-qualified leads. Marketing automation helps you maximize a website launch effort by progressing leads through the buyer funnel so more leads convert to sales opportunities.
- Optimize sales programs: Increase effectiveness of sales initiatives by focusing the department’s time on sales-ready leads nurtured with relevant content and prioritized with custom lead scoring.
Our Marketing Automation Services Include
- Strategic game plan
- Workflow, lead management, and lead nurturing process development
- Qualified lead definitions
- Google Adwords campaign automation
- Campaign implementation
- Lead scoring systems
- CRM optimization
- Ongoing management & system maintenance
- Ongoing campaign build and launch