There is a significant change coming to Google Ads. At the end of September, Google will remove the average position metric from Google Ads, which has been expected for some time, although an exact date had not been announced. It is anticipated that the removal will be gradual rather than instant, but over time, this… [Continue Reading…]
Case Study: SEO for Accounting Firm
Why An Investment In SEO Pays Lasting Dividends: An ROI Of 777%! One of our clients is a CPA firm, and as a part of its online strategy, we recommend an investment in search engine optimization, or SEO. There were good reasons for this. First the accounting field is crowded, and keywords are common… [Continue Reading…]
If Your Website Isn’t Secure You Could Be Losing Good Prospects.
Coming in October, Google Chrome will be posting “website is not secure” for ALL websites where any data is entered (such on a contact form) that does not have an SSL certificate. Think about what happens when you see a “website not secure” notice when surfing? How quickly do you bail on that page? If… [Continue Reading…]
6 secrets to digital marketing success
Social Media. Don’t expect prospects to come to you. . . go to your prospects. The only way to get to know your potential clients is to go and hang out online where they are! Engage on Twitter with them, but DON’T be a product pusher. No one likes a pushy person. Have a social… [Continue Reading…]
6 Entrepreneural Rules to Live By To Avoid Living In a Van Down By The River
Running a successful small business is not for the weak at heart. Note that I said “successful”. Every day budding and seasoned entrepreneurs start small businesses across the world with dreams of marginal to great success, but approximately 50% of all small businesses fail within 5 years. There are many reasons why businesses fail. Changes… [Continue Reading…]
50% conversion rate is reason enough to implement marketing automation
In the past few years, marketing automation has been all the rage for digital marketers and companies who are on the cutting edge of technology. 79% of top-performing companies have been using marketing automation for more than 2 years. (Gleanster, Q3 2013 Marketing Automation Benchmark, Aug 2013). Smaller companies with limited resources are just starting to… [Continue Reading…]
SEO Jail is a nasty place to be on Planet Google.
The democracy of Planet Google wants to make your SEO life a living hell SEO, a secret phrase among young business owners, is an exercise in being a bit of an Inspector Clouseau when it comes to unlocking the key to web domination. The mystery surrounding dominating SEO created a ripe environment for many “experts”… [Continue Reading…]
3 Ways to Avoid Becoming a Hot Mess After Hiring a Marketing Agency
Interviewing a marketing agency and deciding if you should hire them presents a daunting task for most CEOs. In all honesty, it can end up becoming a more challenging task than executing your marketing strategy. The wrong agency can great a lot of heartache down the wrong. With so many “marketing specialist” out there…how… [Continue Reading…]
Look Who Is Changing the World
Normally, we write about content marketing, social media, or other things associated with running a digital marketing agency. But today, we step away from the norm to honor one of our clients, Emergent Technologies, Inc. Based in Austin, Texas, Emergent innovates breakthrough technologies that address the world’s most critical issues. Amy and I are honored… [Continue Reading…]