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Digital Marketing In 2021: What Will Drive The Next Year?

January 4, 2021 by Amy Thorne

Digital Marketing In 2021: What Will Drive The Next Year?

We are all gladly saying goodbye to 2020, and for good reason. There’s guarded optimism looking into 2021, with new vaccines for the virus, along with an expectation that we’ll be moving back toward a “normal” way of living. But if the last year has taught us anything, it’s that things change, and the ability… [Continue Reading…]

Filed Under: Advertising, Analytics, Content Marketing, Conversion Rate Optimization, ROI Optimization, Strategy, Traffic Generation

Alexa and the Voice Search Revolution: What You Need To Know.

July 3, 2019 by Amy Thorne

Alexa and the Voice Search Revolution: What You Need To Know.

  Everyone’s familiar with Search Engine Optimization for your website, right? But have you thought about your VOICE Search Optimization? The rise of voice-activated devices like Siri, Alexa, and Google Assistant are once creating a new way for you to engage with customers and key audiences. One study suggests that 58% of consumers have used… [Continue Reading…]

Filed Under: Digital Advertising, Digital Marketing, Traffic Generation

SEO: Why You Shouldn’t Do It Yourself

May 16, 2019 by Amy Thorne

SEO:  Why You Shouldn’t Do It Yourself

  Some things are great DIY projects—that plant bed in front of the house. A new office bookshelf. But not SEO. Search engine optimization is complex, with lots of different, interactive elements. When you fix one thing, you may break another. So we don’t recommend trying SEO on your own.   SEO Company Edinburgh shares… [Continue Reading…]

Filed Under: Lead Generation, Sales Platform Development, Traffic Generation

RTL Guest Podcast with Client, Nascent Medical, about SEO

February 2, 2016 by Amy Thorne

This week we had the pleasure of joining our client, Nascent Medical, a medical copywriting company, to discuss what copywriters can do to help increase their online exposure and search engine optimization.  While your company might not be a copywriting agency, you might still learn something that helps you learn more about how to increase… [Continue Reading…]

Filed Under: Strategy, Traffic Generation

Why ignoring creating blog content for your business is stupid.

June 11, 2015 by Amy Thorne

Why ignoring creating blog content for your business is stupid.

Writing content for your business isn’t hard!  Ok, maybe that is stretching it a bit.  Writing content can be a bit of a workout on the mental muscle.  Coming up with your content, keyword research, writing it and deploying it isn’t as easy as it sounds.  BUT DON’T GIVE UP! Effective business blog content can… [Continue Reading…]

Filed Under: Content Marketing, Inbound Marketing, Traffic Generation

The Dark Lord of All That is Genius’ Marketing Checklist for 2015

December 5, 2014 by Amy Thorne

The Dark Lord of All That is Genius’ Marketing Checklist for 2015

At the end of every year I like to reflect on my decisions:  Mistakes made, victories won and needed changes in the new year.  These mistakes go beyond extra helpings of cookie dough ice cream or my failure to burn off that small tire around my belly. As a business owner, I think back on… [Continue Reading…]

Filed Under: Content Marketing, Conversion Rate Optimization, Digital Marketing, Education, Email Marketing, Marketing Automation, Traffic Generation

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