Everyone’s familiar with Search Engine Optimization for your website, right? But have you thought about your VOICE Search Optimization? The rise of voice-activated devices like Siri, Alexa, and Google Assistant are once creating a new way for you to engage with customers and key audiences. One study suggests that 58% of consumers have used… [Continue Reading…]
SEO: Why You Shouldn’t Do It Yourself
Some things are great DIY projects—that plant bed in front of the house. A new office bookshelf. But not SEO. Search engine optimization is complex, with lots of different, interactive elements. When you fix one thing, you may break another. So we don’t recommend trying SEO on your own. Here are a few reasons… [Continue Reading…]
RTL Guest Podcast with Client, Nascent Medical, about SEO
This week we had the pleasure of joining our client, Nascent Medical, a medical copywriting company, to discuss what copywriters can do to help increase their online exposure and search engine optimization. While your company might not be a copywriting agency, you might still learn something that helps you learn more about how to increase… [Continue Reading…]
Why ignoring creating blog content for your business is stupid.
Writing content for your business isn’t hard! Ok, maybe that is stretching it a bit. Writing content can be a bit of a workout on the mental muscle. Coming up with your content, keyword research, writing it and deploying it isn’t as easy as it sounds. BUT DON’T GIVE UP! Effective business blog content can… [Continue Reading…]
The Dark Lord of All That is Genius’ Marketing Checklist for 2015
At the end of every year I like to reflect on my decisions: Mistakes made, victories won and needed changes in the new year. These mistakes go beyond extra helpings of cookie dough ice cream or my failure to burn off that small tire around my belly. As a business owner, I think back on… [Continue Reading…]