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Digital Marketing In 2021: What Will Drive The Next Year?

January 4, 2021 by Amy Thorne

Digital Marketing In 2021: What Will Drive The Next Year?

We are all gladly saying goodbye to 2020, and for good reason. There’s guarded optimism looking into 2021, with new vaccines for the virus, along with an expectation that we’ll be moving back toward a “normal” way of living. But if the last year has taught us anything, it’s that things change, and the ability… [Continue Reading…]

Filed Under: Advertising, Analytics, Content Marketing, Conversion Rate Optimization, ROI Optimization, Strategy, Traffic Generation

Five Costly Mistakes That Will Kill Your SEO Strategy

January 21, 2019 by Amy Thorne

Five Costly Mistakes That Will Kill Your SEO Strategy

    The key to business growth is reaching new customers and clients with your products and ideas. Today, one of the most effective ways to do this is to have an aggressive Search Engine Optimization (SEO) strategy which you can learn at https://victoriousseo.com/markets/white-label-seo/. One of the easiest ways to learn what to do with… [Continue Reading…]

Filed Under: Inbound Marketing, Lead Generation, ROI Optimization

Case Study: Mixed Media Moves Medspa Sales

August 6, 2018 by Amy Thorne

Monthly Revenue Boosted by 33%   When a Medspa came to RTL Digital Media for help in marketing its services, the company already had a thriving business. But the Medspa wanted to grow. So we crafted a multimedia program for the Medspa that made the business visible in a spectrum of online and physical locations…. [Continue Reading…]

Filed Under: Advertising, Content Marketing, Conversion Rate Optimization, Digital Advertising, Lead Generation, ROI Optimization

975% ROI Google Adwords Case Study: Automotive Repair Shop

February 14, 2018 by Amy Thorne

Initial marketing website redevelopment investment:  $3,500 Monthly marketing budget: $1,000 Average annual return:  $151,200   Two years ago, RTL was approached by a local automotive repair stop to help the business create significant, measurable growth.  We started off recommending a revamping of the shop website since the old one demonstrated an extremely poor user experience,… [Continue Reading…]

Filed Under: Conversion Rate Optimization, Digital Advertising, ROI Optimization

Conversion Rate Optimization Case Study: 53% increase in sales

November 11, 2015 by Amy Thorne

Conversion Rate Optimization Case Study: 53% increase in sales

Results: 53% increase in sales and 381% increase in EBIDTA. One of our clients, a family owned online apparel company, invested in A/B testing and website user experience optimization based on our recommendations which resulted in increase in year over year sales of 53% and EBIDTA of 381%.  Let’s look at how these results were… [Continue Reading…]

Filed Under: Conversion Rate Optimization, ROI Optimization

Email marketing: Only an idiot would ignore 4,300% return on investment

September 29, 2015 by Amy Thorne

Email marketing:  Only an idiot would ignore 4,300% return on investment

Ok, before I begin talking about why you should incorporate email marketing into your marketing plan, let’s take a moment to acknowledge that as consumers we hate email marketing.  We loathe getting the 431 emails a week in our inbox and we also despise the fact that one of those little emails will end up… [Continue Reading…]

Filed Under: Email Marketing, ROI Optimization

Understanding ROI on Marketing Automation: 53% Increase in Conversion Rate

August 27, 2015 by Amy Thorne

Understanding ROI on Marketing Automation: 53% Increase in Conversion Rate

We love infographics and so when we came across this one, we knew we had to share it! Wondering if your company should invest in marketing automation? Check out this infographic from SalesForce to understand the potential ROI on Marketing Automation.    

Filed Under: Content Marketing, Conversion Rate Optimization, Marketing Automation, ROI Optimization

50 Things to Do To Increase E-commerce Conversion Rate

August 26, 2015 by Amy Thorne

50 Things to Do To Increase E-commerce Conversion Rate

Show Top Selling Products On Your Home Page Offer multiple shipping options Minimal fields on checkout information as possible Zip code field auto populates city and state Provide trustworthy element on website Remove Captcha verification Call to action button colors is red Keep copy clean, tight and to the point Prominent shopping cart No forms… [Continue Reading…]

Filed Under: Conversion Rate Optimization, Design, ROI Optimization

[Infographic] Do you understand CRO? Not understanding it could be killing your profit!

August 10, 2015 by Amy Thorne

[Infographic] Do you understand CRO?  Not understanding it could be killing your profit!

We talk A LOT about Conversion Rate Optimization!  Being data nerds, conversion rate optimization is like crack to our numbers addiction! With every new client, we spend time educating them on the importance of understanding that conversion rate optimization is the thermometer of the effectiveness of a marketing plan. We came across this infographic and we wanted… [Continue Reading…]

Filed Under: Analytics, Conversion Rate Optimization, Digital Marketing, Education, ROI Optimization, Strategy

50% conversion rate is reason enough to implement marketing automation

June 18, 2015 by Amy Thorne

50% conversion rate is reason enough to implement marketing automation

In the past few years, marketing automation has been all the rage for digital marketers and companies who are on the cutting edge of technology. 79% of top-performing companies have been using marketing automation for more than 2 years. (Gleanster, Q3 2013 Marketing Automation Benchmark, Aug 2013).  Smaller companies with limited resources are just starting to… [Continue Reading…]

Filed Under: Conversion Rate Optimization, Marketing Automation, ROI Optimization, Sales Platform Development, Uncategorized

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