The key to business growth is reaching new customers and clients with your products and ideas. Today, one of the most effective ways to do this is to have an aggressive Seach Engine Optimization (SEO) strategy. One of the easiest ways to learn what to do with SEO is to understand what NOT… [Continue Reading…]
Case Study: Mixed Media Moves Medspa Sales
Monthly Revenue Boosted by 33% When a Medspa came to RTL Digital Media for help in marketing its services, the company already had a thriving business. But the Medspa wanted to grow. So we crafted a multimedia program for the Medspa that made the business visible in a spectrum of online and physical locations…. [Continue Reading…]
975% ROI Google Adwords Case Study: Automotive Repair Shop
Initial marketing website redevelopment investment: $3,500 Monthly marketing budget: $1,000 Average annual return: $151,200 Two years ago, RTL was approached by a local automotive repair stop to help the business create significant, measurable growth. We started off recommending a revamping of the shop website since the old one demonstrated an extremely poor user experience,… [Continue Reading…]
Conversion Rate Optimization Case Study: 53% increase in sales
Results: 53% increase in sales and 381% increase in EBIDTA. One of our clients, a family owned online apparel company, invested in A/B testing and website user experience optimization based on our recommendations which resulted in increase in year over year sales of 53% and EBIDTA of 381%. Let’s look at how these results were… [Continue Reading…]
Email marketing: Only an idiot would ignore 4,300% return on investment
Ok, before I begin talking about why you should incorporate email marketing into your marketing plan, let’s take a moment to acknowledge that as consumers we hate email marketing. We loathe getting the 431 emails a week in our inbox and we also despise the fact that one of those little emails will end up… [Continue Reading…]
Understanding ROI on Marketing Automation: 53% Increase in Conversion Rate
We love infographics and so when we came across this one, we knew we had to share it! Wondering if your company should invest in marketing automation? Check out this infographic from SalesForce to understand the potential ROI on Marketing Automation.
50 Things to Do To Increase E-commerce Conversion Rate
Show Top Selling Products On Your Home Page Offer multiple shipping options Minimal fields on checkout information as possible Zip code field auto populates city and state Provide trustworthy element on website Remove Captcha verification Call to action button colors is red Keep copy clean, tight and to the point Prominent shopping cart No forms… [Continue Reading…]
[Infographic] Do you understand CRO? Not understanding it could be killing your profit!
![[Infographic] Do you understand CRO? Not understanding it could be killing your profit!](https://www.rtldigitalmedia.com/wp-content/uploads/2015/08/Conversion-Rate-Optimization-101-Understanding-CRO-47x300.jpg){kind=small}
We talk A LOT about Conversion Rate Optimization! Being data nerds, conversion rate optimization is like crack to our numbers addiction! With every new client, we spend time educating them on the importance of understanding that conversion rate optimization is the thermometer of the effectiveness of a marketing plan. We came across this infographic and we wanted… [Continue Reading…]
50% conversion rate is reason enough to implement marketing automation
In the past few years, marketing automation has been all the rage for digital marketers and companies who are on the cutting edge of technology. 79% of top-performing companies have been using marketing automation for more than 2 years. (Gleanster, Q3 2013 Marketing Automation Benchmark, Aug 2013). Smaller companies with limited resources are just starting to… [Continue Reading…]
3 Ways to Get Forest Gump to Buy From You
So many marketing companies out there talk about web traffic and sales leads, but at the end of the day all that really matters is conversion rate, conversion rate….conversion rate! Yes, web traffic and nurturing prospects is important, but converting is what pays the bills. Conversion rate is the most important thing to pay attention… [Continue Reading…]