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Marketing Automation: It’s alive and kind of a big deal!

September 11, 2015 by Amy Thorne

Marketing Automation:  It’s alive and kind of a big deal!

Every week, I talk to business prospects and often times these talks turn into education opportunities.  Most often, I find the largest misconceptions are about marketing automation.  Most prospects don’t understand what it is and how it impacts closing sales. Marketing automation remains to be the most underdeveloped sales team member!  Yep, that is right…marketing… [Continue Reading…]

Filed Under: Content Marketing, Conversion Rate Optimization, Digital Marketing, Marketing Automation, Sales Platform Development

Understanding ROI on Marketing Automation: 53% Increase in Conversion Rate

August 27, 2015 by Amy Thorne

Understanding ROI on Marketing Automation: 53% Increase in Conversion Rate

We love infographics and so when we came across this one, we knew we had to share it! Wondering if your company should invest in marketing automation? Check out this infographic from SalesForce to understand the potential ROI on Marketing Automation.    

Filed Under: Content Marketing, Conversion Rate Optimization, Marketing Automation, ROI Optimization

50% conversion rate is reason enough to implement marketing automation

June 18, 2015 by Amy Thorne

50% conversion rate is reason enough to implement marketing automation

In the past few years, marketing automation has been all the rage for digital marketers and companies who are on the cutting edge of technology. 79% of top-performing companies have been using marketing automation for more than 2 years. (Gleanster, Q3 2013 Marketing Automation Benchmark, Aug 2013).  Smaller companies with limited resources are just starting to… [Continue Reading…]

Filed Under: Conversion Rate Optimization, Marketing Automation, ROI Optimization, Sales Platform Development, Uncategorized

Three Reasons Segmentation Makes You More $$$

April 29, 2015 by Amy Thorne

Three Reasons Segmentation Makes You More $$$

“The money is always in the list!” We’ve heard this preached for well over a decade and a half in the digital realm and it has been true in other forms of marketing for over a century. But, this statement is only a partial truth. You see, buyers have evolved over the past several years… [Continue Reading…]

Filed Under: Marketing Automation, ROI Optimization

Top Three Things To Focus On With Email Marketing

April 7, 2015 by Amy Thorne

Top Three Things To Focus On With Email Marketing

We are living in an era when big data trumps all.   As a marketing company, we sometimes focus on numbers that usually confuse more then they explain. While these numbers are important in the grand scheme of things, they do little to inspire action in most small businesses. So, what do small businesses need… [Continue Reading…]

Filed Under: Email Marketing, Marketing Automation

Marketing automation: It is the Miracle-Grow of Small Businesses

February 23, 2015 by Amy Thorne

Marketing automation:  It is the Miracle-Grow of Small Businesses

    10 Reasons you should be incorporating marketing automation into your marketing plan 25% of Fortune 500 B2B companies have adopted marketing automation. – ClickZ Fortune 500 B2B Adoption of Marketing Tools study (2013) Of the top performers in B2B 69% use Marketing automation for Customer acquisition and 50% for Customer Retention-ACT-ON and Gleanster… [Continue Reading…]

Filed Under: Marketing Automation

The Dark Lord of All That is Genius’ Marketing Checklist for 2015

December 5, 2014 by Amy Thorne

The Dark Lord of All That is Genius’ Marketing Checklist for 2015

At the end of every year I like to reflect on my decisions:  Mistakes made, victories won and needed changes in the new year.  These mistakes go beyond extra helpings of cookie dough ice cream or my failure to burn off that small tire around my belly. As a business owner, I think back on… [Continue Reading…]

Filed Under: Content Marketing, Conversion Rate Optimization, Digital Marketing, Education, Email Marketing, Marketing Automation, Traffic Generation

Yeah, your social media isn’t enough any more

November 20, 2014 by Amy Thorne

Yeah, your social media isn’t enough any more

Many of us got our start in digital marketing when social media erupted back over a decade ago. (DANG!!! It has been a decade already?) Social media created a great niche from which many small businesses received a massive amount of value. But, it isn’t 2004 anymore and things have changed over  the last 10… [Continue Reading…]

Filed Under: Content Marketing, Digital Marketing, Lead Generation, Marketing Automation, Social Media

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