Every week, I talk to business prospects and often times these talks turn into education opportunities. Most often, I find the largest misconceptions are about marketing automation. Most prospects don’t understand what it is and how it impacts closing sales. Marketing automation remains to be the most underdeveloped sales team member! Yep, that is right…marketing… [Continue Reading…]
We love infographics and so when we came across this one, we knew we had to share it! Wondering if your company should invest in marketing automation? Check out this infographic from SalesForce to understand the potential ROI on Marketing Automation.
In the past few years, marketing automation has been all the rage for digital marketers and companies who are on the cutting edge of technology. 79% of top-performing companies have been using marketing automation for more than 2 years. (Gleanster, Q3 2013 Marketing Automation Benchmark, Aug 2013). Smaller companies with limited resources are just starting to… [Continue Reading…]
“The money is always in the list!” We’ve heard this preached for well over a decade and a half in the digital realm and it has been true in other forms of marketing for over a century. But, this statement is only a partial truth. You see, buyers have evolved over the past several years… [Continue Reading…]
We are living in an era when big data trumps all. As a marketing company, we sometimes focus on numbers that usually confuse more then they explain. While these numbers are important in the grand scheme of things, they do little to inspire action in most small businesses. So, what do small businesses need… [Continue Reading…]
10 Reasons you should be incorporating marketing automation into your marketing plan 25% of Fortune 500 B2B companies have adopted marketing automation. – ClickZ Fortune 500 B2B Adoption of Marketing Tools study (2013) Of the top performers in B2B 69% use Marketing automation for Customer acquisition and 50% for Customer Retention-ACT-ON and Gleanster… [Continue Reading…]
At the end of every year I like to reflect on my decisions: Mistakes made, victories won and needed changes in the new year. These mistakes go beyond extra helpings of cookie dough ice cream or my failure to burn off that small tire around my belly. As a business owner, I think back on… [Continue Reading…]
Many of us got our start in digital marketing when social media erupted back over a decade ago. (DANG!!! It has been a decade already?) Social media created a great niche from which many small businesses received a massive amount of value. But, it isn’t 2004 anymore and things have changed over the last 10… [Continue Reading…]