Everyone’s familiar with Search Engine Optimization for your website, right? But have you thought about your VOICE Search Optimization? The rise of voice-activated devices like Siri, Alexa, and Google Assistant are once creating a new way for you to engage with customers and key audiences. One study suggests that 58% of consumers have used… [Continue Reading…]
Website Trends for 2019!
It could easily be argued that website design is less and less important today than it was, say five years ago. After all, the trend toward responsiveness so that viewers can see content across multiple platforms keeps designers from getting too radical—what works on a computer doesn’t on a phone, and vice versa. But the… [Continue Reading…]
Vlogging: How it can increase your SEO and your sales!
Why You Should Be Vlogging Video blogging, or vlogging, can be a powerful communications tool for building a brand or selling products or services. It’s been estimated that nearly three-quarters of all new web content in 2017 was video, and as video becomes more popular and prevalent in search, there are compelling arguments for developing… [Continue Reading…]
10 Small Business Marketing Mistakes
1. Ignoring email marketing responsive design The goal of email marketing is to nurture existing clients to purchase more in addition to converting prospects to clients. Many small businesses invest in copywriters to help them develop content for email marketing, but they fail in seeing the need to invest in an email template with… [Continue Reading…]
The Two Faces of Facial Recognition: Has big brother gone to far?
As the years come and go, the impact of technology on marketing continues to increase exponentially. 2016 is looking to a be a year where Big Brother is taking a bigger and bigger role in your life with facial recognition technology being used to target advertising. Now, before you say there is no way that… [Continue Reading…]
Will your business fail on Cyber Monday?
As E-Commerce businesses enter the most profitable time of the year, retailers can no longer ignore the mobile shopper. Mobile purchases were up 13-29% for 4 different product categories in 2014 including apparel. Small business retailers must work hard and efficiently now in order to be ready for Cyber Monday in order to meet customers… [Continue Reading…]
Marketing Automation: It’s alive and kind of a big deal!
Every week, I talk to business prospects and often times these talks turn into education opportunities. Most often, I find the largest misconceptions are about marketing automation. Most prospects don’t understand what it is and how it impacts closing sales. Marketing automation remains to be the most underdeveloped sales team member! Yep, that is right…marketing… [Continue Reading…]
[Infographic] Do you understand CRO? Not understanding it could be killing your profit!
![[Infographic] Do you understand CRO? Not understanding it could be killing your profit!](https://www.rtldigitalmedia.com/wp-content/uploads/2015/08/Conversion-Rate-Optimization-101-Understanding-CRO-47x300.jpg){kind=small}
We talk A LOT about Conversion Rate Optimization! Being data nerds, conversion rate optimization is like crack to our numbers addiction! With every new client, we spend time educating them on the importance of understanding that conversion rate optimization is the thermometer of the effectiveness of a marketing plan. We came across this infographic and we wanted… [Continue Reading…]
Mobilution of E-commerce (why mobile shoppers are in control)
As technology advances, so does the needs and demands of the digital shopper to be catered too. In 2014, 33% of all online order come from mobile devices (Shopify). Shoppers are demanding from their favorite product lines the flexibility of mobile shopping. Don’t offer a mobile responsive site? Be prepared to lose their business. Let… [Continue Reading…]
Why marketing and marriage look exactly alike when done right!
Every week we talk about how marketing can impact your business and what marketing done right looks like. This week I thought I would give you a bit of a litmus test to be able to measure your marketing efforts up against it! When I sat down to write this blog, I realize the litmus… [Continue Reading…]