Initial marketing website redevelopment investment: $3,500 Monthly marketing budget: $1,000 Average annual return: $151,200 Two years ago, RTL was approached by a local automotive repair stop to help the business create significant, measurable growth. We started off recommending a revamping of the shop website since the old one demonstrated an extremely poor user experience,… [Continue Reading…]
If Your Website Isn’t Secure You Could Be Losing Good Prospects.
Coming in October, Google Chrome will be posting “website is not secure” for ALL websites where any data is entered (such on a contact form) that does not have an SSL certificate. Think about what happens when you see a “website not secure” notice when surfing? How quickly do you bail on that page? If… [Continue Reading…]
6 secrets to digital marketing success
Social Media. Don’t expect prospects to come to you. . . go to your prospects. The only way to get to know your potential clients is to go and hang out online where they are! Engage on Twitter with them, but DON’T be a product pusher. No one likes a pushy person. Have a social… [Continue Reading…]
RTL Guest Podcast with Client, Nascent Medical, about SEO
This week we had the pleasure of joining our client, Nascent Medical, a medical copywriting company, to discuss what copywriters can do to help increase their online exposure and search engine optimization. While your company might not be a copywriting agency, you might still learn something that helps you learn more about how to increase… [Continue Reading…]
10 Small Business Marketing Mistakes
1. Ignoring email marketing responsive design The goal of email marketing is to nurture existing clients to purchase more in addition to converting prospects to clients. Many small businesses invest in copywriters to help them develop content for email marketing, but they fail in seeing the need to invest in an email template with… [Continue Reading…]
21 Memorable Marketing Quotes
“Marketing is a contest for people’s attention”-Seth Godin “Creativity is intelligence having fun”-Albert Einstein “Content is the atomic particle of all digital marketing”-Rebecca Lieb “Marketing is not so much about rationale arguments, but the way a company resonates with people emotionally”-Steve Jobs “Marketing is a race without a finish line”-Philip Kotler “Think like a… [Continue Reading…]
The Two Faces of Facial Recognition: Has big brother gone to far?
As the years come and go, the impact of technology on marketing continues to increase exponentially. 2016 is looking to a be a year where Big Brother is taking a bigger and bigger role in your life with facial recognition technology being used to target advertising. Now, before you say there is no way that… [Continue Reading…]
Ethics and social media: Understanding your responsibility
RTL Digital Media loves to welcome subject matter experts to share their knowledge with our friends and clients. Social Media Examiner’s Marketing Manager, Kim Reynolds was gracious enough to share her thoughts and advice on how to integrate personal ethics into business social media and how businesses can use social media to change the lives… [Continue Reading…]
Conversion Rate Optimization Case Study: 53% increase in sales
Results: 53% increase in sales and 381% increase in EBIDTA. One of our clients, a family owned online apparel company, invested in A/B testing and website user experience optimization based on our recommendations which resulted in increase in year over year sales of 53% and EBIDTA of 381%. Let’s look at how these results were… [Continue Reading…]
Email marketing: Only an idiot would ignore 4,300% return on investment
Ok, before I begin talking about why you should incorporate email marketing into your marketing plan, let’s take a moment to acknowledge that as consumers we hate email marketing. We loathe getting the 431 emails a week in our inbox and we also despise the fact that one of those little emails will end up… [Continue Reading…]