Why An Investment In SEO Pays Lasting Dividends: An ROI Of 777%! One of our clients is a CPA firm, and as a part of its online strategy, we recommend an investment in search engine optimization, or SEO. There were good reasons for this. First the accounting field is crowded, and keywords are common… [Continue Reading…]
Ten Lessons From A Small Business Owner
Owning your own business is satisfying, exciting, and at times, frustrating. You are “your own boss,” but you also take on the responsibilities of being the boss. If you’re thinking about starting your own business, or if you’re on the learning curve after having taken the plunge, here are a few lessons from some experienced… [Continue Reading…]
Vlogging: How it can increase your SEO and your sales!
Why You Should Be Vlogging Video blogging, or vlogging, can be a powerful communications tool for building a brand or selling products or services. It’s been estimated that nearly three-quarters of all new web content in 2017 was video, and as video becomes more popular and prevalent in search, there are compelling arguments for developing… [Continue Reading…]
975% ROI Google Adwords Case Study: Automotive Repair Shop
Initial marketing website redevelopment investment: $3,500 Monthly marketing budget: $1,000 Average annual return: $151,200 Two years ago, RTL was approached by a local automotive repair stop to help the business create significant, measurable growth. We started off recommending a revamping of the shop website since the old one demonstrated an extremely poor user experience,… [Continue Reading…]
If Your Website Isn’t Secure You Could Be Losing Good Prospects.
Coming in October, Google Chrome will be posting “website is not secure” for ALL websites where any data is entered (such on a contact form) that does not have an SSL certificate. Think about what happens when you see a “website not secure” notice when surfing? How quickly do you bail on that page? If… [Continue Reading…]
6 secrets to digital marketing success
Social Media. Don’t expect prospects to come to you. . . go to your prospects. The only way to get to know your potential clients is to go and hang out online where they are! Engage on Twitter with them, but DON’T be a product pusher. No one likes a pushy person. Have a social… [Continue Reading…]
RTL Guest Podcast with Client, Nascent Medical, about SEO
This week we had the pleasure of joining our client, Nascent Medical, a medical copywriting company, to discuss what copywriters can do to help increase their online exposure and search engine optimization. While your company might not be a copywriting agency, you might still learn something that helps you learn more about how to increase… [Continue Reading…]
10 Small Business Marketing Mistakes
1. Ignoring email marketing responsive design The goal of email marketing is to nurture existing clients to purchase more in addition to converting prospects to clients. Many small businesses invest in copywriters to help them develop content for email marketing, but they fail in seeing the need to invest in an email template with… [Continue Reading…]
21 Memorable Marketing Quotes
“Marketing is a contest for people’s attention”-Seth Godin “Creativity is intelligence having fun”-Albert Einstein “Content is the atomic particle of all digital marketing”-Rebecca Lieb “Marketing is not so much about rationale arguments, but the way a company resonates with people emotionally”-Steve Jobs “Marketing is a race without a finish line”-Philip Kotler “Think like a… [Continue Reading…]
The Two Faces of Facial Recognition: Has big brother gone to far?
As the years come and go, the impact of technology on marketing continues to increase exponentially. 2016 is looking to a be a year where Big Brother is taking a bigger and bigger role in your life with facial recognition technology being used to target advertising. Now, before you say there is no way that… [Continue Reading…]