INSIGHTS:

THE RTL DIGITAL MARKETING BLOG

Forest Gump to Buy From You

3 Ways to Get Forest Gump to Buy From You

So many marketing companies out there talk about web traffic and sales leads, but at the end of the day all that really matters is conversion rate, conversion rate….conversion rate!  Yes, web traffic and nurturing prospects is important, but converting is what pays the bills.   Conversion rate is the most important thing to pay attention to when you are an ecommerce company.  I thought I would share 3 simple ways you can increase your conversion rate and optimize your return on investment.

  • Preview the product: Small family owned businesses now days get a bit caught up in telling their own story.  It is true that customers LOVE to hear story of a how a business got started and it is a vital key to establishing a brand.   What is more important though it to tempt the prospect with what you are offering.  Leave your business story for the “About Us” section of your website and post your top 3-4 products on your home page.  Provide links to the product page where customers can easily add them to their shopping cart. Don’t make your customers go hunting your products; keeping your products prominently displaced to reminding them exactly what you have to offer.

  • Keep the distractions low. Have you ever walked into a friend’s house and the tv has been on, a child screaming in the background, a blender going and the spouse is in the background running the vacuum? You ran, didn’t you?  Forrest Gump running at that.  Customers might feel the same way about your website.  If your website has too many visual distractions then they run like the wind.   Too many colors, images and too much content compete for your visitor’s attention.  I am the perfect example of the person you want to design for.  I LOVE to shop online and if my user experience is great then I am sure to buy (most of the time I have zero need for whatever I am shopping for).  If you overstimulate me though I run because the visual noise is more than I can process.  I will close the web page down in less than 8 seconds if the website is more than my little brain wants to handle
  • Keep it friendly: I am going to pretend for a second that EVERYONE who has ever come to this website has read my blog on how google algorithm now takes into account mobile responsive sites.    If you haven’t it….here is the short version: Google is spanking companies on organic search if their website is not mobile friendly.  Now that we have it out of the way, keep your mobile friendly website clean and easy to view.  If you are not offering a physical product on the home page then keep the image numbers down to one picture.  Don’t ask for people to sign up for an email newsletter on the home page.  People shopping on their phone want it to be easy and painless because they are already fighting fat fingers and little letters before they even hit the “checkout” button.  Pretty and painless is key to keeping your mobile conversion rate high.

First impressions are lasting impressions.  While you might provide a wonderful product or service, if your website does not reflect a wonderful user experience then you could possible be leaving your prospect with the impression that what you have to offer is not going to fit their needs as much as your competitors.  Prospects might be under the wrong impression that your product is not an easy product to use.

Take time to calculate your conversion rate.  If it is less than 2% then you have an opportunity to improve your user experience and gain new customers.

rtl-logo-v3

Smart Ideas. For Free.

Rectangle 78

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Rectangle 78
rtl-logo-v3

THANK YOU

We appreciate the time and thought you put in to sending us this message. RTL Digital Media is grateful for every opportunity to interact with people like you.

This is (obviously) an automated response to acknowledge receipt of your message. If you asked to be added to one of our distribution lists, consider it done.

If you asked for more, then we’ll be back to you promptly with a personalized reply that addresses your request.

Again, thank you for reaching out.  

Junior SEO Specialist

Ann Jennith Fernandez

Junior SEO Specialist

Putting The Extra In Extraordinary Visibility.

Ann began her professional career as a customer service representative. After outgrowing that position, she worked as a Virtual Assistant for a logistics and real estate company. Her keen interest in technology and natural ability to apprehend technological concepts and systems brought her to the RTL team. Ann’s work ethic and firm knowledge of SEO are greatly appreciated.

When she’s not working her SEO magic for our clients, she enjoys watching movies, reading great books, and spending time with family and friends.

Ann holds a Bachelor of Science in Information Systems.